Experiential Commerce
I was building myself a diagram and stumbled across something in my library that I had totally forgotten about. At the time I had called it the "commerce triad" and realized there was a term in there that I think has a lot of relevance now. The term was "experiential commerce" and at it's root means roughly "meeting the customer where they are and enabling them to interact and transact with your brand while they're doing something else". I thought I'd share a rough sketch of what it means before I yet again forget about it. Enjoy!